Social media research and development for a foodie website and mobile app. With the evident growth of foodie culture in traditional and new media, how can one effectively launch a monetizable site in a heavily saturated marketplace? Examining the competitive landscape of foodie websites and their community features establishes a solid foundation for understanding how the target audience engages with social media outlets. Approaching social media from a strategic perspective prior to writing a business plan helps define how a new site can add value to the crowd.
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