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Homework for Class #4

Jan 28, 2010

Assignment for class #4 – Please read all articles below (4) and prepare a one – two page essay on what type of criteria that you would use to determine if and how you should participate in online communities if you are a consumer facing company today.

Download PDF [ONLY READ UNTIL SECTION 4]: http://www.buildcommunities.org/class-files/360i-Social-Marketing-Playbook.pdf
Download PDF: http://www.buildcommunities.org/class-files/Online-Community-Best-Practices.pdf

http://mashable.com/2010/01/11/social-media-integration/

http://online.wsj.com/article/SB10001424052970203803904574431151489408372.html?mod=wsj_share_facebook

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